Thursday, June 25, 2009

Zoo Atlanta Website Redesign


Zoo Atlanta is a very strong physical presence in Georgia. It is a big part of family time during weekends and holidays. Their research program is very strong. The facility is beautifully maintained and provides an educational environment for families of Georgia. However the same was not true of their website. It did not convey all that the Zoo stood for. And that was the challenge for my students.
Objective: Convey everything that the Zoo has to offer to the community in an interface that communicated trust and assured them that the Zoo is one of the better choices amongst other attractions in the city of Atlanta. Based on research, propose a redesign for the Zoo Atlanta website and create a working prototype to convey design decisions.

Class: The class was Digital Studio I (graduate web design class focused on information architecture, usability and accessibility principles).

The Website: The class worked as a team of three designers that worked individually upto a certain point and then came together to fuse the more successful concepts to create the single working prototype. The client was extremely overjoyed with the results and the students gained excellent experience as a result of the project and the class.

"Aah Haan" Moments of learning
  • Visit to the Zoo.
  • Sitemaps, wireframes, sequence charts...
  • Panda cam = revenue generation?
  • Cascading Style Sheets—slow miracles.



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