The setting was picturesque. I was in Lacoste, France. SCAD LAcoste is located in a 200 person village. Ideal for painters and photographers. Not so perfect for control freaks that like to control every em and pixel with their Mac book Pros (graphic designers). But the learning was also of a different kind given the environment. Traveling and making do with the resources to produce the best work. With one Mac lab to be shared with all classes and no art store with easy access.
Objective: The class was to use their skills of thinking outside the box and design a wine label for "Muscat Rose" wine that was to be marketed to the Japanese market . This was to be done for a local winery Chateaux Pesquei in Moirmoron, France. The wine was made with Muscat grapes
Class: The class was Graphic Design for Alternative Media. The challenge was for the students to understand the process of wine-making. Understand the minor details of information that is required on a wine label. Get a sense of the Japanese market and create a label that met all these needs.
The Winning Label: The client was beyond impressed considering that the class was conducted in the Lacoste campus of the school. The campus is located in the beautiful Provence with limited resources. The results included everything from a Barbecue event, high-school competition, youTube channel and guerrilla marketing
"Aah Haan" Moments of learning
Objective: The class was to use their skills of thinking outside the box and design a wine label for "Muscat Rose" wine that was to be marketed to the Japanese market . This was to be done for a local winery Chateaux Pesquei in Moirmoron, France. The wine was made with Muscat grapes
Class: The class was Graphic Design for Alternative Media. The challenge was for the students to understand the process of wine-making. Understand the minor details of information that is required on a wine label. Get a sense of the Japanese market and create a label that met all these needs.
The Winning Label: The client was beyond impressed considering that the class was conducted in the Lacoste campus of the school. The campus is located in the beautiful Provence with limited resources. The results included everything from a Barbecue event, high-school competition, youTube channel and guerrilla marketing
"Aah Haan" Moments of learning
- Tour of the authentic French winery.
- Research = tasting different kinds of wines.
- "So legs of a wine define how sweet it really is??"
- Japanese market research.
- Working with limited technology/ material.
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