I became a statistic yesterday when my daughter saw (Doyaa) Dora packaged yoghurt cups in the dairy aisle and wanted to get them. She hasn't been a very good/ willing eater most times so I succumbed without the usual distract and disappear tactics. She got home and willingly ate most of the yogurt and I kept eying the pro-biotic, low sugar and extremely tasty option that I stock up for her. Made me realize how I wanted her to eat what I thought was good for her. And how the media has succeeded in making her consume with the help of a cartoon character. Damn, us advertising professionals are good at what we do!
Growing up I didn't have a picture of Dora on my yogurt nor the cow from the organic pro-biotic yogurt. There was no cup for that matter. Just yogurt made at home in a ceramic pot that would be served on my plate to be enjoyed with rice, sugar, salt or just plain.
I remember my mother, grandmothers and aunts setting the yogurt at night to be ready for the family the next morning. I especially remember how my grandmother said you always need to stir the existing yogurt into the milk exactly 20 times and then cover it and let it sit overnight. I watched her do this a gazillion times. Then, I moved to the land of options.
Currently, I have been working with my web design students on a website for global warming and sustainability. There are varying opinions and arguments each day about what is right and what is not. I have an enthusiastic group that does not shy of opinions. Bottled water or tap water, consumption, waste, ignorance, status, well...that's what my mother used to do when we were little....and many more emotions get a chance to talk during class critiques. I soon realized that if you didn't grow up with knowing that life can be lived any differently, you wouldn't know better. Your ideas of life in general and recycling specifically would be very different.
I hope this blogpost gathers varying viewpoints. Where we can see how each of us grew up with certain ideas. And in retrospect, what did that lifestyle teach us or not about sustainability and recycling.
Growing up I didn't have a picture of Dora on my yogurt nor the cow from the organic pro-biotic yogurt. There was no cup for that matter. Just yogurt made at home in a ceramic pot that would be served on my plate to be enjoyed with rice, sugar, salt or just plain.
I remember my mother, grandmothers and aunts setting the yogurt at night to be ready for the family the next morning. I especially remember how my grandmother said you always need to stir the existing yogurt into the milk exactly 20 times and then cover it and let it sit overnight. I watched her do this a gazillion times. Then, I moved to the land of options.
Currently, I have been working with my web design students on a website for global warming and sustainability. There are varying opinions and arguments each day about what is right and what is not. I have an enthusiastic group that does not shy of opinions. Bottled water or tap water, consumption, waste, ignorance, status, well...that's what my mother used to do when we were little....and many more emotions get a chance to talk during class critiques. I soon realized that if you didn't grow up with knowing that life can be lived any differently, you wouldn't know better. Your ideas of life in general and recycling specifically would be very different.
I hope this blogpost gathers varying viewpoints. Where we can see how each of us grew up with certain ideas. And in retrospect, what did that lifestyle teach us or not about sustainability and recycling.
