An entrepreneur is an individual that chooses to pursue the one idea that he is passionate about. It is a mindset I have been told often is one that you either have or don't. As I taught Alternative Media in Advertising, I decided to give students a chance to try it. The class had mostly undergrads, most about to graduate. The project was to create a crowd sourcing video for a new project/ idea. The challenge was to develop the idea for 5 weeks and then develop a prototype for the product and the video for the next 5 weeks. Students met with Mark Weinberg of uruut.com at the Atlanta Tech Village to talk about his journey as an entrepreneur. The students explored various concepts from market need, audience profile (demographic, psycho graphic and techno graphic). They also realized through the process the skill set needed for an entrepreneur and whether or not their team possessed it. Overall, the project was very successful. Jeff Hillimire of Dragon Army and Jed Simmons from Youtube attended the presentation.
The result was 2 original ideas:
The result was 2 original ideas:
- Sterlings: An alcoholic frozen beverage. See the video here: http://youtu.b/6bcmDuj2QfE
- Kanvas: A system and service that makes it easy to bring art in your home with digital frames and a database of art from all over the world. See the video here: http://youtu.be/aDNy73YfUg8
